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Carrie Goodman
& Lisa Miller
Carrie
(415) 874-5005
Lisa
(415) 710-0268



For Sellers


Deciding To Sell

You've probably already considered your personal reasons for selling. Now you need to take into account the other factors involved, such as market conditions, your property's value and tax implications. Unless you're locked into selling your home (e.g., you've already accepted a job offer in another city), it's a good idea to look at the whole picture before deciding to sell.

Assessing Market Conditions

There's a rule of thumb to keep in mind when deciding to sell your home: Your home is only worth what a qualified buyer is willing to pay at the time it's on the market. The current real estate market fluctuates based on supply and demand, interest rates, general economic conditions, and other factors. The same house may sell for more or less under a different economy. We can inform you of the going price for homes in your area at the current time; this data is included in a comparative market analysis.

Tax Implications of Selling

There are many dynamics that can affect your tax liability upon selling your home. These issues include whether you purchased the home or inherited it, if you used your home for business or rental purposes, costs associated with selling your home, and any home improvements and additions that you've undertaken.

The Federal Taxpayer Relief Act of 1997 provides capital gains tax exclusions of up to $500,000 for married taxpayers filing jointly and $250,000 for single taxpayers or married taxpayers filing separately. Current capitol gains rates are 20 percent for those in upper tax brackets and 10 percent for those in lower tax brackets. Overall capital gains rates have been lowered even further -- to 18 percent and 8 percent respectively -- for assets acquired after December 31, 2000, and held five years or more.

To qualify for this tax break, you must have used the home as your primary residence for at least two of the prior five years; these two years don't have to be consecutive. If you relocate for your job but don't meet the requirement, you may be allowed to take a capital gains exclusion proportionate to your circumstances. This exclusion is not a one-time benefit; you may take advantage of it once every two years as long as you meet the qualifications

The tax rules differ when you sell a home that you've inherited. If you sell the inherited home for a profit, you're required to pay federal and state taxes on the gain. If you keep the house as a second residence and/or eventually move into it after renting it to tenants, you may take the $250,000/$500,000 capital gains tax exclusion if you meet the requirements. When you're deciding what to do with inherited property, you should consider the current estate tax laws and basis practices.

Beyond these general rules, it's wise to discuss your home's sale with a tax professional who can advise you on tax benefits in more detail.

Timing Your Decision to Sell

Because most sellers finance a new home purchase with the sale of their present home, they usually put their homes on the market before they begin their search for a new home. Learning the price you can expect from the sale often sets the pricing parameters for your new home search.

Obviously, it's not wise to wait until the sale on your property closes completely before beginning to look for your new home. Timing your search properly with the buyers' transaction can make the difference between having the available funds to buy a new home and cutting down on the interim period between homes.

10 Ways to Make Your House More Salable

1. Get rid of clutter. Throw out or file stacks of newspapers and magazines. Pack away most of your small decorative items. Store out-of-season clothing to make closets seem roomier. Clean out the garage.

2. Wash your windows and screens to let more light into the interior.

3. Keep everything extra clean. Wash fingerprints from light switch plates. Mop and wax floors. Clean the stove and refrigerator. A clean house makes a better first impression and convinces buyers that the home has been well cared for.

4. Get rid of smells. Clean carpeting and drapes to eliminate cooking odors, smoke, and pet smells. Open the windows.

5. Put higher wattage bulbs in light sockets to make rooms seem brighter, especially basements and other dark rooms. Replace any burnt-out bulbs.

6. Make minor repairs that can create a bad impression. Small problems such as sticky doors, torn screens, cracked caulking, or a dripping faucet may seem trivial, but they'll give buyers the impression that the house isn't well maintained.

7. Tidy your yard. Cut the grass, rake the leaves, trim the bushes, and edge the walks. Put a pot or two of bright flowers near the entryway.

8. Patch holes in your driveway and reapply sealant, if applicable.

9. Clean your gutters.

10. Polish your front doorknob and door numbers.


5 Ways to Speed Up Your Sale

1. Price it right. Set a price at the lower end of your property's realistic price range.

2. Get your house market ready for at least two weeks before you begin showing it.

3. Be flexible about showings. It's often disruptive to have a house ready to show on the spur of the moment, but the more often someone can see your home, the sooner you'll find a seller.

4. Be ready for the offers. Decide in advance what price and terms you'll find acceptable.

5. Don't refuse to drop the price. If your home has been on the market for more than 30 days without an offer, be prepared to lower your asking price.

 7 Steps to Preparing for an Open House:

In addition to the following steps - in the competitive San Francisco landscape we highly recommend consulting with and hiring professional stagers.  This is ultimately your decision but many statistics show that a home professionally staged sells for 10% or more above asking and in one third the time.

1. Hire a cleaning service. A spotlessly clean home is essential; dirt will turn off a prospect faster than anything.

2. Mow your lawn, and be sure toys and yard equipment are put away.

3. Serve cookies, coffee, and soft drinks. It creates a welcoming touch. But be sure the kitchen has been cleaned up; use disposable cups so the sink doesn't fill up.

4. Lock up your valuables, jewelry, and money. Although we will be on site during the open house, it's impossible to watch everyone all the time.

5. Turn on all the lights. Even in the daytime, incandescent lights add sparkle.

6. Send your pets to a neighbor or take them outside. If that's not possible, crate them or confine them to one room (a basement or bath), and let the salesperson know where to find them.

7. Leave. It's awkward for prospective buyers to look in your closets and express their opinions of your home with you there.

  

 

        

The Dangers of Over-Pricing

"One crucial aspect of selling a house is correctly establishing its initial asking price.
If a seller prices a house near its fair market value, the house usually sells quickly for top dollar. If, on the other hand, a seller grossly overprices a property, it tends to linger on the market...Ironically, instead of getting more money... [Over-pricing] usually stigmatizes a property and reduces the eventual sale price to less than it would have been with more realistic pricing."         
House Selling for Dummies

  1. The basic truth: the vast majority of serious buyers and their agents simply will not make offers on properties they consider significantly overpriced.

  2. Overpricing wastes the optimum moment of Buyer/Broker interest in the property-when it's brand new on the market and the marketing plan is in full implementation.

  3. Sitting on the market, the property becomes "stale."
  4. Killing the "sense of urgency" in buyers' minds that they must act quickly with a strong, clean offer. It is this sense of urgency that typically leads to the highest sales price-either through a competitive-bidding multiple-offer situation, or the perceived threat of the seller receiving other offers.
  5. Dramatically reducing the perceived value of the property because buyers assume there must be something wrong with the property. Just as competitive offers enhance value in buyers' minds, an apparent lack of interest deeply reduces value.

  6. Overpricing helps sell competitive properties-as they stand out as a good value in comparison.

  7. Overpricing usually results with the property selling for less money than if the property had been properly priced to begin with.

    Buying the Listing

    In order to win the listing, some agents suggest a list price considerably higher than market conditions and comparable sales justify-because these agents believe this is what the seller wants to hear.
     

    • This is called "buying the listing."

    Because of the factors mentioned above, this is a huge disservice to their clients. My practice is based upon telling my clients the truth.



    10 Ways to Make Your Home Irresistible at an Open House

    1. Put fresh towels in principal rooms for a touch of color.

    2. Add a new shower curtain, fresh towels, and new guest soaps to every bath.

    3. Set out potpourri or fresh baked goods for a homey smell.

    4. Set the table with pretty dishes and candles.

    5. Buy a fresh doormat with a clever saying.

    6. Take one or two major pieces of furniture out of every room to create a sense of spaciousness.

    7. Put away kitchen appliances and personal bathroom items to give the illusion of more counter space.

    8. Lay a fire in the fireplace. Or put a basket of flowers there if it's not in use.

    9. Depersonalize the rooms by putting away family photos, mementos, and distinctive artwork.

    10. Turn on the sprinklers for 30 minutes to make the lawn sparkle.

    Moving Tips for Sellers

    1. Give your forwarding address to the post office, usually 2-4 weeks ahead of the move.

    2. Notify our charge cards, magazine subscriptions, and bank of the change of address.

    3. Develop a list of friends, relatives, and business colleagues who need to be notified of the move.

    4. Arrange to have utilities disconnected at your old home and connected at your new one.

    5. Cancel the newspaper.

    6. Check insurance coverage for moved items. Usually movers only cover what they pack.

    7. Clean out appliances and prepare them for moving, if applicable.

    8. Note the weight of the goods you'll have moved, since long-distance moves are usually billed according to weight. Watch for movers that use excessive padding to add weight.

    9. Check with your condo or co-op about restrictions on using the elevator or particular exits.

    10. Have a "first open" box with the things you'll need most-toilet paper, soap, trash bags, scissors, hammer, screwdriver, pencils and paper, cups and plates, water, snacks, and toothpaste.

    Plus, if you're moving out of town:
    1. Get copies of medical and dental records and prescriptions for your family and your pets.

    2. Get copies of children's school records for transfer.

    3. Ask friends for introductions to anyone they know in your new neighborhood.

    4. Consider special car needs for pets when traveling.

    5. Let a friend or relative know your route.

    6. Carry traveler's checks or an ATM card for ready cash until you can open a bank account.

    7. Empty your safety deposit box.

    8. Put plants in boxes with holes for air circulation if you're moving in cold weather.



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